‘A Place For All’ is a ‘real gem’
By TOM GRATZMANAssociated PressMTV’s “A Place for All” series about black Americans is the latest project from the network’s “black” board, a group of African-American creatives who share the same values as MTV’s black leadership.
The network’s board of directors will soon make a decision on the next five series, according to the network.
The current “A place for all” is produced by the hip-hop collective M.O.
O and features an eclectic roster of black faces, including actor, musician and rapper Wale, rapper A$AP Rocky, rapper Drake, rapper Wiz Khalifa and rapper Big Sean.
The new series is being developed with a mix of black and white directors, including the executive producer of “A$AP Mob” and the co-executive producer of the upcoming MTV reality show “American Ninja Warrior.”
The series will air on the network in 2018.
“A Place in the World” is being produced by producer, producer, co-producer and co-director Erika Johnson, the executive vice president of production and executive vice chair of MTV’s programming unit.
“The show has a lot of heart,” said Johnson.
“It’s been really rewarding to be a part of it.”
The first season will feature 15 episodes, including an eight-episode episode that will premiere later this month, and will be shot on a set in New York City, with a cast of black actors.
The show will be hosted by host and “A+” reality TV star, Will Smith, who will also serve as a consultant.
Johnson said the series will focus on the experiences of African Americans in the U.S. as a whole, not just in the inner city.
The series also features a focus on black men, who represent the most common demographic for black viewers.
“We’re going to be exploring how our culture has changed in the last 30 years, and the fact that black men and women, especially black men are the primary consumers of the products that we buy,” Johnson said.
“We’re not just buying products and doing it on our own, but in large part, we’re being influenced by what other people are doing.
The way we see it, what we do with our money is a reflection of the way we look at the world and the way that we live our lives.”
The show is being financed with the proceeds from a “Black Lives Matter” ad campaign.
MTV’s board recently approved a “A-list” ad-buyer for the series, including A$AAP Rocky.
Rocky is also an MTV “A” series producer, director and cohost.
He said he’s excited to work with Johnson.
“I’m really excited about it,” Rocky said.
“‘A Place In the World’ is such a big deal for me.
I feel like I’m going to play a part in this show.”
The board is expected to approve the next series’ pilot by mid-August.
“A place in the world” is one of four series to be filmed at MTV’s headquarters in Culver City, California, and another of four to be produced in Los Angeles, the network said in a statement.
The network also recently announced the addition of a new series “Mixtape,” starring the rapper Kendrick Lamar, to its programming slate.
The network’s other series are “Cake Boss,” a docuseries about the food industry, and “The Real Story,” a series about the real life stories of people in the LGBT community.
This story was produced by MTV News in partnership with BET.